You’ve already set up an online giving form, connected your bank account, and customized your form. You log into your account to look at your giving dashboard and… no one has donated yet. These early stages of accepting online payments and donations can be disheartening, but don’t give up. We compare an online giving program to a snowball rolling down a hill. Sure, it will start small, but the more that time goes on, the more traction you will get and the faster it will build.
One of the most sure-fire ways to increase your donations immediately is with personalized emails. Obviously, if your loyal followers don’t know about your new program, there is no way for them to give to you.
In some ways, email is even better then sharing in person, because you can share a link to your form easily in email. How you use email to communicate with your base of supporters depends on how much time you have and how large your list is. We will outline 3 ways to increase donations with email below, listed from most time-intensive to least time-intensive, but also from most effective to least effective.
No matter which approach you use, keep in mind that any direct email approach is going to be more cost-effective than most paid advertising, particularly if you already have a decent-sized list. And remember – it will take some time to build a following, so don’t give up!